Good PR is telling a good story

Erika Morphy interviewed me today. She is with E-commerce News out of Washington DC. She was looking for an opinion about the Supreme Court ruling allowing Novell to pursue the lawsuit against Microsoft.

http://www.ecommercetimes.com/story/SC-Breathes-New-Life-Into-Novells-Ancient-Microsoft-Beef-62185.html

She didn't want to talk about my company or my products, or anything that I normally would have wanted to talk about to the press.

Instead, we talked about Novell, WordPerfect, Microsoft, DOS, and Windows. We talked about how the world has changed in the past 10 years. And as we talked I told her the story of what happened back in the old days, how WordPerfect was pursuing OS/2, how Novell acquired WordPerfect then sold it off. How Microsoft want to kill anything that kept people from moving to Windows.

We talked about the impact this ruling will have on things today...almost none. Novell and Microsoft are business partners that often compete. It isn't going to change that relationship.

We talked about the future and the impact this will have on the future.
I talked about what is coming in the future for Novell. How they will benefit from this ruling no matter what way it turns. Novell is relevant and companies are beginning to wake up and realize that what they thought they knew about Novell is probably all wrong.

Where does this leave us?

Under the leadership is new company, growing and finding its way but the future does look promising.