Have you been to the grocery store lately? My wife does most of the shopping. I'm with her, but usually just following along behind not paying attention.
But this week I did some shopping. I'm on vacation and was looking to do a little grilling outside of our place where we have been staying. Swung by the grocery store to pick up a few things.
I wanted some A-1 Steak Sauce. Went to the sauces isle and stared at a wall of A-1 products. If you want to get a feel for what I was looking at, check out their website http://www.kraftfoods.com/a1/bn/c_marinades
That link is just the 11 Marinades that they have. But there was so many products that I couldn't find the A-1 steak sauce that I normally buy. You know the one. Brown square bottle, brown liquid inside.
I did find the steak sauces after looking and almost walking away, but then I was faced with a half dozen of their different sauces. All I wanted was the simple brown bottle with the white label with the Read A1 on the bottle. I finally decided that it wasn't there or they had changed their labeling and I began to walk away because I didn't know what to buy.
It was my 11 year old child that spotted what I was looking for. It was all the way on the end, set back a bit. I had completely missed it.
As I walked to the checkout counter it made me realize how close A1 had come to losing a small sale simply because they had to much product for me to choose from.
Is the line extension of their product helping them to sell more sauce? I don't think so. I think it is harming their brand and causing people like me to not be able to find what is familiar and comfortable.
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